Local search engine optimization services provide businesses with fully optimized web and landing pages that target a local customer base. Proven local SEO strategies are a big part of a quality internet marketing campaign. Therefore, companies who wish to target local Phoenix customers need web pages that rank high with the major search engines.
Search engine optimization is the process of creating web and landing pages filled with quality content and rich keywords. When a customer enters specific keywords in a search engine such as Google, the engine begins a search looking for pages that meet the criteria for those specific keywords. Search engines use algorithms designed to identify quality pages with strong keywords and well-written content that is relevant to the initial search. If the content and keywords meet the criteria, the search engine delivers results pages, which are known throughout the internet marketing industry as SERPs, or search engine results pages. Continue reading